WordPress on‑page SEO audit
Free. Every published page and post, up to 100, checked against 35 categories. No email wall.
What the audit checks
35 categories, 89 automated checks, 27 prompts for your own review. Run the audit and this index fills in with your results.
1. Title Tag
Present, under 60 characters, carries the focus keyword, unique across the site.
2. Meta Description
Present, 140 to 160 characters, includes the keyword, unique. The call to action is yours to judge.
3. URL Structure
A short slug, hyphens not underscores, the keyword in it, no stray parameters.
4. Heading Structure
Exactly one H1, H2 to H4 without skipped levels, keywords in the subheadings.
5. Content Optimization
Word count for coverage and keyword density for stuffing. Originality and intent go to you.
6. Keyword Placement
Your Yoast or Rank Math focus keyword in the title, URL, H1, first 100 words, subheadings, meta, alt text and close.
7. Internal Linking
At least three internal links with descriptive anchors. Orphan pages are flagged for review.
8. External Links
Outbound references and whether they open in a new tab. Source quality is for review.
9. Images
Alt text on every image, descriptive filenames, WebP or AVIF, width and height set.
10. Video Optimization
Embedded video and VideoObject schema. A transcript is flagged for review.
11. Schema Markup
JSON-LD on the page, using recommended schema types.
12. Breadcrumb Navigation
A visible breadcrumb trail and BreadcrumbList schema.
13. Mobile Friendliness
A viewport tag. Font size, spacing and tap targets are listed for review.
14. Page Speed
Lazy-loaded images. Real load time and caching go to PageSpeed Insights.
15. Core Web Vitals
LCP, INP and CLS, flagged to measure in PageSpeed Insights or Search Console.
16. E-E-A-T Signals
Author information and cited references. About, Contact and first-hand experience for review.
17. Readability
Short paragraphs, bullet lists and plain, simple language.
18. Table of Contents
Jump links on long articles. Skipped when the page is short.
19. Canonical Tag
A canonical tag, pointing back to this site.
20. Robots Meta Tags
Indexable, with links followed. Catches a stray noindex.
21. Open Graph & Social Tags
Open Graph title, description and image, plus a Twitter card.
22. Anchor Text Optimization
No “click here” anchors, and no links without text or a label.
23. Freshness
Modified within the last year. Current statistics are for review.
24. User Experience (UX)
A navigation element and a clear call to action. Design and bounce rate for review.
25. FAQ Section
Common questions answered on the page, with FAQPage schema.
26. Content Depth
900 words or more, with images, tables or lists. Examples for review.
27. Semantic SEO
Related terms, synonyms and entities, listed for your review.
28. Image SEO
Lazy loading, width and height attributes, captions. The image sitemap is for review.
29. Accessibility
A declared language, alt text and ARIA labels. Keyboard and contrast for review.
30. Conversion Elements
A form, a phone number or email, a clear call to action. Trust signals for review.
31. Technical On-Page Elements
HTTPS, a declared charset, a viewport tag and a favicon.
32. Duplicate Content Check
Titles and descriptions compared across every scanned page, plus a canonical.
33. Local SEO
LocalBusiness schema and a map embed when the page targets a place. NAP consistency for review.
34. AI Search Optimization (AEO/GEO)
Direct answers, lists or tables, structured data and an author. Citations for review.
35. Engagement Signals
Social sharing, related articles and comments.
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