SEO for hospitals. Rank every department, not just the homepage.
Patients don't search for hospitals. They search for a procedure, a specialist or a symptom, and choose the hospital that answers it best. We build the pages that win those searches, department by department.
- Who
- A son planning his father's surgery, Gurgaon
- Time
- 9:12 pm
- best cardiologist in gurgaonCompare
- knee replacement cost in indiaResearch
- emergency hospital near me open nowUrgent
- dr sharma orthopaedic reviewsCompare
- hospital cashless insurance listResearch
Calls whoever ranks first
A strong reputation, a weak search footprint.
Most hospital websites are built for the brand, not for search. The homepage ranks for the hospital's name, and every procedure search goes to an aggregator, a rival or a listings site.
Every search, its own page.
This is the page architecture we build for a hospital. Scroll, and each search finds the page that should win it.
- emergency hospital near meGoogle Business Profiles Map pack
- best cardiologist in gurgaonDepartment pages /cardiology/
- knee replacement cost in indiaProcedure pages /knee-replacement/
- dr sharma orthopaedic reviewsDoctor profiles /doctors/dr-sharma/
- hospital cashless insurance listInsurance and TPA page /insurance-partners/
- medical treatment in india for foreignersInternational patients /international-patients/
Six searches, six pages. Each department earns its own patients.
Illustration: example searches and page paths, not a client's site.
The treatment plan.
What we run for a hospital, and roughly when it starts.
Every month you get one report: calls, bookings and enquiries by source. Not impressions, not rankings for their own sake.
- Month 1
Location and department profiles
Duplicate and outdated Google listings cleaned up, one verified profile per location (and per department where Google allows it), with correct emergency hours.
- Months 1 to 6
Department and procedure pages
Deep pages for the procedures that matter most to the hospital, prioritised by search demand and the services you most want to grow.
- Months 1 to 3
Doctor profile pages
A full page for every consultant: qualifications, specialties, OPD timings and a booking path, marked up so Google understands who they are.
- Month 1, then quarterly
Technical SEO and schema
Site speed, crawl health and Hospital, MedicalSpecialty and Physician structured data across the site.
- Month 1
Appointment tracking
Calls, forms and WhatsApp tracked by department and source, so you can see which searches become appointments.
Reviewed monthly with your team
Healthcare marketing has rules. We write inside them.
- DubaiDHA
- Health advertising in Dubai needs DHA approval, so department and campaign pages are written to clear review the first time.
- IndiaNMC · ASCI
- Medical advertising in India is restricted by NMC rules and ASCI healthcare guidelines. Doctor and procedure pages inform; they never promise results.
- United StatesHIPAA
- HIPAA covers what tracking pixels can see. Appointment tracking is set up so no patient health information reaches ad platforms.
- EverywhereGoogle
- Google holds health pages to a higher standard than most topics. Every page we publish names the clinician who reviewed it and links to their profile.
Questions we get asked.
Can't find yours? Ask us on the call.
With the departments and procedures you most want to grow, matched against what patients actually search. A cardiology centre with spare capacity and real search demand comes before a department that is already full. We also fix Google listings and tracking in the first month, because everything else depends on them.
Yes. Patients search for consultants by name, and a full profile page on your own site is the best way to keep those searches. We build them with qualifications, specialties, timings and structured data, and every profile is checked by the doctor before it goes live.
Only if they're set up badly. Each location gets one verified Google profile and its own location page, and shared departments are organised so the right branch ranks in the right area.
Listing clean-up and tracking can show changes within weeks. Department and procedure pages usually compound over three to six months, longer in competitive specialties. We report on calls and appointment requests by department from the first month.
We draft it from your protocols and published information, and a named clinician from your team reviews and signs every page. We never publish clinical claims your doctors haven't approved.
Yes. We understand how search behaviour, ad rules and patient journeys differ across the three markets, and we write within each market's medical advertising rules.
We also run SEO for doctors on call and clinics, and full growth programmes for assisted living and home care.
Ready when you are.
Referral
- From
- Your hospital
- To
- Meraku, healthcare SEO
- Reason
- A 30-minute review of your search visibility, Google profile and enquiry flow
- You leave with
- Where patients are being lost, and what we would fix first. No pressure, no generic pitch.